CutiePieMarzia
| CutiePieMarzia | |
|---|---|
Bisognin in 2014
| |
| Personal information | |
| Born | Marzia Bisognin 21 October 1992 Vicenza, Italy |
| Nationality | Italian |
| Residence | Brighton, East Sussex, England |
| YouTube information | |
| Pseudonym | CutiePieMarzia, Marzia, CutiePie |
| Channel name | CutiePieMarzia |
| Years active | 2012–present |
| Genre | |
| Subscribers | 5.9 million subscribers |
| Total views | 446 million views |
| Network | The Platform (Maker Studios) |
| Associated acts | PewDiePie |
| Subscriber and view counts updated as of 11 November 2015. | |
Marzia Bisognin (Italian: [ˈmartsja bizoɲˈɲin]; born 21 October 1992), better known by her YouTube username CutiePieMarzia, is an Italian YouTube personality. Bisognin's videos on YouTube focus on the fashion, beauty, make-up, haul and DIY fields. As of November 2015, her videos have earned over 446 million views, attracting nearly 6 million subscribers to her channel.[1]
Career and channel[edit]
The main focus of Bisognin's CutiePieMarzia YouTube centers around fashion, style, haul, beauty, make-up, how-to and DIYvideos.[2][3][4] Although Italian, Bisognin speaks English in her videos, which she delivers in a vlog format.[3][5] Bisognin is signed toMaker Studio's sub-network, The Platform.[6]
CutiePieMarzia is one of the most popular beauty and makeup-oriented channels, as it attracts over 16 million viewers each month.[7] Additionally, Bisognin's channel is the most subscribed Italian YouTube channel.[8][9] Her channel earned over 2.2 million subscribers in 2014, the most for any Italian channel that year.[10] The demographics of Bisognin's viewers have been reported to be females aged 13–24, who use Bisognin's videos as a reference.[11] Additionally, Bisognin refers to her fans as "marzipans."[3]
Her channel's success has allowed her to start designing her own clothing.[12] In 2014, she designed "Daisy" shoes through Project Shoe.[13]
Marketing[edit]
Bisognin and Felix Kjellberg, (better known as PewDiePie), who have been in a relationship since 2011, have both amassed sizable followings. Their individual, as well as their combined popularity, has led to them landing ad deals. In 2014, the two were part of a marketing campaign for the horror film, As Above, So Below.[14] While Kjellberg's videos involved more gaming-related topics, Bisognin's videos for the campaign centered around more of a travel vlog angle of the couple's trip to Paris.[15]
In January 2015 Marzia published a horror book titled La Casa Dei Sogni (Eng: dream house).[17]
Personal life[edit]
Bisognin was introduced to PewDiePie's videos by friends who recommended that she watch this "idiot playing video games."[19] She began dating Kjellberg in 2011, after e-mailing him, and stating that she found his videos funny.[20] She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in Brighton, United Kingdom.[21][22][23] The two live along with their two pugs, Edgar and Maya.[24] Bisognin's relationship with Felix Kjellberg, has been highlighted by various media outlets, and has assisted her rise as a YouTube personality. The two have been referred to as "YouTube's biggest power couple".[25] Additionally, Kjellberg's channel has maintained its position as YouTube's most subscribed since 2013.[26] The Globe and Mail writes that Bisognin's "calm personality balances out PewDiePie's general wackiness."[27]
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